The United States was the leading source of tourists in 1996, accounting for more than half of the 87,000 visitors; another major source of tourists is Canada. Tourist arrivals had risen to 264,887 in 2007.[36]
A view of the southwestern beach at Grand Turk Island.
The government is pursuing a two-prong strategy to increase tourism. Upscale resorts are aimed at the wealthy, while a large new cruise ship port and recreation centre has been built for the masses visiting Grand Turk. Turks and Caicos Islands has one of the longest coral reefs in the world, making it a premier diving destination.
The French vacation village company of Club Mediterannee (Club Med) has an all-inclusive adult resort called 'Turkoise' on one of the main islands.
Providenciales is home to a restaurant scene popular among tourists. There has been a recent trend towards authentic local tastes, with on-the-beach spots such as Da Conch Shack (run by popular Canadian island resident John Macdonald) attracting locals and tourists alike in droves.
Several Hollywood stars have built homes in the Turks and Caicos, including Dick Clark and Bruce Willis. Ben Affleck and Jennifer Garner were married on Parrot Cay. Actress Eva Longoria and her husband Tony Parker went to the islands for their honeymoon in July 2007 and High School Musical actors Zac Efron and Vanessa Hudgens went for a vacation there. Motivational speaker Eric Edmeades' official website[37] indicates that he resides in Providenciales.
On 31 January 2008, the Turks and Caicos Government signed a letter of intent with the Indy Racing League to host the Indy Turks and Caicos Grand Prix, slated for February 2009. A new race track will be constructed in Blue Hills, Providenciales to host the event.[38] The islands' only 18-hole championship golf course, Provo Golf Club was opened in 1992. The course hosted the Caribbean Amateur Golf Championship in 1999, and is due to do so again in 2009.
In an apparent effort to boost tourism during the Caribbean low season of late summer, the Turks and Caicos Tourist Board has organised and hosted an annual series of concerts called the Turks & Caicos Music and Cultural Festival since summer of 2003.[39] Held in a temporary bandshell at The Turtle Cove Marina in The Bight on Providenciales, this festival lasts about a week and has featured several notable international recording artists such as Lionel Richie, LL Cool J, Anita Baker, Billy Ocean, Alicia Keys, John Legend, Kenny Rogers, Michael Bolton, Ludacris, Chaka Khan, and Boyz II Men.[40] More than 10,000 people attend annually
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